Kellie Roman
Kellie had build an enviable reputation in New York as one of the best fitness instructors at Equinox, including an endless list of client testimonials. But a recent relocation to Arizona had left her branding, website, and photos feeling too harsh and cold. We revised her copy to reflect her vibrant personality and warmth, shot new full color photos in the vast Arizona landscape, and updated her site to make her more accessible to a new audience while showcasing the impressive press and feedback she’d received throughout her 20+ year fitness career.
