[feedback and press]
Let's Talk Live: Tips To Start A Successful Company
February 22, 2011
Millions of dollars will be spent this year on start up companies, and if you're thinking about launching one -- you'll want to know what mistakes to avoid from Marketing Consultant Ciara Pressler.
Inc Magazine
Mar 30, 2011
How to Write a Business Plan for a Marketing Firm
Eight tips from the experts on what you should focus on when writing a business plan for your marketing firm
You'll also want to indicate how much you plan to mix full-time employees with freelancers in terms of meeting opportunities, says Ciara Pressler, founder of Pressler Collaborative in New York City. "Marketing companies almost always need to outsource work like design and printing," she says. "Ask yourself how much will happen in-house and how much will you need to budget for things outside your realm of expertise?"
The Daily Femme
Women Interviews-Ciara: Entrepreneur and Business Owner Succeeds despite Down Economy
Wednesday, March 24th, 2010
Hailing from the West Coast, Ciara made the bold move to start a successful Marketing/PR business of her own in a down economy when companies were laying off like crazy. A marathon runner and a big people person, Ciara is a burst of energy who is still in many ways the chatterbox she was in third grade. In this interview, she shares with us her thoughts about dating and living in NYC (did I mention she has been happy living in the same apartment for over ten years–a rarity in New York for sure) but also certain struggles over the years.
"Ciara is impressive, a joy to work with and can move mountains. She came to Gen Art and with little oversight jumped headfirst into her role and was immediately effective. She has incredible instincts and is tenacious in her dedication to make results happen. Everyone at Gen Art and the partners we worked with all had extraordinarily positive experiences with Ciara. She has the unique gift of being collaborative, but also able to communicate and execute her personal vision. She's a great public speaker, fantastic with clients and I couldn't recommend her more."
Adam Walden, Former President, Gen Art
“Capes Coaching has worked with Ciara in various capacities throughout our 6 years of business. From creating our brand while working as our full-time marketing director to writing the copy for the launch of our latest program, Ciara never fails to meet our needs in a clear, direct and organized manor. She is passionate, creative, and extremely well-attuned to the trends in our industry, and makes the marketing process feel seamless. Her knack for capturing the essence of a product/service and communicating that to the desired audience is something that can’t be taught – she simply just gets it. We highly recommend working with Ciara!”
Jodie Capes, Executive Director, Capes Coaching
"While starting or running your own business offers a great deal of freedom and creative opportunities, it can be challenging going at it alone. Working with Ciara gave me a new perspective on the product I was offering. Having her assessing and looking at your business, she is able to come at it from a new angle than you may have on your own. She helped clarify my brand by bumping up the look and vibe of what I had already created. She writes concise, exciting copy that people get on board with, immediately. I am consistently getting praise on my website for being clear, straightforward, and totally ME. What more could I ask for!? All thanks to Ciara!"
Erin Stutland, Creator, intenSati Creative Workshop
“As marketing director for my show LOVE KILLS, she managed to work magic with very few resources. She’s one of the few people I’ve met who gets that hard-to-find combination of formidable professionalism and infectious excitement for what she does.”
Kyle Jarrow, Obie Award-Winning Playwright
"Ciara is a pleasure to work with. She has clear goals, outstanding communication and leadership skills, and a whipsmart approach to getting the job done efficiently and with panache. I would recommend her to anyone as a go-to marketing expert and hope to work with her again in the future."
Annelise Pruitt, The Daily Beast and AP Design
“In my experience working with her, Ciara has shown herself to be on point, and a consummate professional. She knows how to tread the delicate line between engaging with her increasing number of sponsorship and marketing partners in a personal manner, while being sure to implement all the agreement points to a level of detail that is truly astonishing. Amazing person: An imaginative, creative thinker, goal-oriented, and incredibly highly recommended.”
Saskia Wilson-Brown, Current TV
"To simply say that Ciara Pressler knows what she's talking about is an absolute understatement. She has an unmitigated command for and knowledge of marketing solutions and effective business strategies. She has the creative wherewithal to tailor-fit these methods to your business's particular needs. Didn't know what you were specifically lacking or where you were in need of a boost in efficiency? She'll take care of that as well. She's that savvy one-woman-superhero of sorts that's going to come in, find where your productivity gold mine is hiding, and draw an exact map for you to find it. Most of all, Ciara makes the process interesting, efficient, and invigorating! Her unparalleled professionalism and excitement for excellence are infectious."
Lisa Clayton, Founder and Head Designer, Starving Artist Web Design
“I had the pleasure of collaborating with Ciara with our successful marketing and publicity campaign for Kyle Jarrow’s LOVE KILLS. Her connections along with insider information were crucial to getting this unique and specific show the audience and coverage that made it a hit in this year’s New York Musical Theatre Festival.”
Shane Marshall Brown, Publicist
“I had the great fortune to work with Ciara Pressler on the V-Day Brooklyn fundraiser in 2007. In addition to her skills as a producer, I was most impressed with her marketing abilities. Getting people to travel to Brooklyn in February during a snowstorm was an undertaking, and yet both performances were sold out, largely due to Ciara's creative marketing and producing. She acquired performance space at Galapagos Arts Center, and she got numerous New York businesses to donate products to auction. That, combined with ticket sales, raised over $3,000. Ciara is smart, talented, and creative, organized, with exceptional computer skills and fearless when networking.”
Erica Jensen, Casting Director, Calleri Casting
"Ciara Pressler helped take our company from an entrepreneurial venture to a bicoastal corporation. With her meticulous sense of detail and her strategical marketing smarts, she helped us streamline our business when we needed it most. She was that crucial third eye in helping us grow our company to where we wanted it to be. The best thing about Ciara, is she is so clear in what she believes and what she wants you to do - that is easily replicable and all doable. It's nice to have someone in your court who wants you to succeed as much as you do."
Jodie Bentley,The Savvy Actor
